7th January 2018, Chandigarh
Earth.org and Rolling Frames Entertainment (RFE) joing hands to drive the Veganuary India 2019 through digital video content. Earthr.org, which brings Sustainability Problems, Solutions, Entrepreneurs and Investments together on one platform through Crowdsourcing, has joined hands with Veganuary to inspire and support the people of India to try vegan food in January and beyond.
RFE, desinated as the Official Media Partner for the massive campaign (PAN India) is the offical Video Content Producer and Promoter for the program on Digital and Mobile driven platform and technology, under is newly code-named program #RFE2Point0 to promote homegrown video content from the region.
The Teaser kick-starting the mega-celebration to Veganism in India for the Veganary 2019 program was launched during the event, produced by Rolling Frames Entertainment.
Watch: “Le Veganning – A Teaser to Veganuary India 2019”
The launch event was held on 5th January 2018, in Chandigarh with Vegans and Enthusiast Vegans taking pledge to try Veganism for a month. The teaser of the campaign was launched during the event amidst notable foodies, and social entrepreneurs from the Chandigarh Region.
Working alongside Leaders from local and regional communities, Veganuary and Earthr.org aim to bring a change in public attitudes on vegan food by providing them with the information and the practical support required to overcome challenges and make a smooth transition to veganism. Through highly positive and non-intrusive messaging, communities all across India shall be encouraged to celebrate vegan diets and helping non-vegetarians and vegetarians to try veganism for a month.